I’m equally obsessed with shaping stories, systems, and outcomes. For truly successful content, you need a systems thinker. My content strategies always include clear goals, defined distribution plans, and integrated messaging that ensures content stays cohesive across teams, projects, and channels.

Throughout my career, I’ve tackled where strategy meets storytelling. Most recently, I led content marketing and organic search for Mirage, an AI video startup. Previously, I spent nine years at Pinterest. I started as a writer, and ultimately led global content strategy for Pinterest’s B2B website and annual trend report.

Before going in-house, I cut my teeth as a brand strategy consultant. That foundation in positioning and research still shapes my work today. After all, the heart of any great marketing strategy is knowing what you stand for, and how to make the right people care.

For a more detailed work history or to get in touch, visit my LinkedIn.